EP 136 | Marty Fox: Founder & CEO Whitefox, The Block Judge

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Description

Whitefox CEO MARTY FOX reveals how he has built a real estate empire doing $2.5B in sales annually and why “momentum makes you dangerous.” He shares the mindset, systems, and inner circle that turned his goals into global growth.

Marty Fox is the founder and CEO of WHITEFOX Real Estate, one of Australia’s most disruptive property brands, now spanning 17 offices across 3 countries with over $2.5 billion in sales.

After battling pericarditis and being bedridden for six months, he redefined how he sets goals, builds teams, and maintains unstoppable momentum.

He explains:

◼️ How to write goals that actually happen (even from rock bottom)

◼️ Why “momentum” is the most dangerous (and powerful) force in business

◼️ The difference between profile and profit (and how to master both)

◼️ The mindset shift that took White Fox from 1 to 17 offices

◼️ Why your circle determines everything (and how to find the right one)

◼️ The “Ponzi scheme” mentality keeping most people stuck

Marty Fox is the founder and CEO of WHITEFOX Real Estate, one of Australia’s most disruptive property brands, now spanning 17 offices across 3 countries with over $2.5 billion in sales.

After battling pericarditis and being bedridden for six months, he redefined how he sets goals, builds teams, and maintains unstoppable momentum.

He explains:

◼️ How to write goals that actually happen (even from rock bottom)

◼️ Why “momentum” is the most dangerous (and powerful) force in business

◼️ The difference between profile and profit (and how to master both)

◼️ The mindset shift that took White Fox from 1 to 17 offices

◼️ Why your circle determines everything (and how to find the right one)

◼️ The “Ponzi scheme” mentality keeping most people stuck

Marty Fox is the founder and CEO of WHITEFOX Real Estate, one of Australia’s most disruptive property brands, now spanning 17 offices across 3 countries with over $2.5 billion in sales.

After battling pericarditis and being bedridden for six months, he redefined how he sets goals, builds teams, and maintains unstoppable momentum.

He explains:

◼️ How to write goals that actually happen (even from rock bottom)

◼️ Why “momentum” is the most dangerous (and powerful) force in business

◼️ The difference between profile and profit (and how to master both)

◼️ The mindset shift that took White Fox from 1 to 17 offices

◼️ Why your circle determines everything (and how to find the right one)

◼️ The “Ponzi scheme” mentality keeping most people stuck

EP 135 | Australia's #1 Buyer's Agent: What Separates The Top 1% From Everyone Else In Business ›

About this Guest

Marty Fox

Founder & CEO Whitefox, The Block Judge

Marty Fox is the Founder and CEO of WHITEFOX Real Estate and one of Australia’s most recognisable figures in property and media. Known for his sharp eye, modern aesthetic, and unapologetically bold approach to business, Marty has built WHITEFOX into one of Melbourne’s most influential boutique agencies. In 2024, he joined Channel Nine’s The Block as a judge alongside Shaynna Blaze and Darren Palmer, following standout appearances as both auctioneer and guest judge. Beyond television, Marty is a regular property expert on Weekend Today and co-host of the With the Fox podcast. A father of three and serial property flipper, Marty continues to redefine what success looks like in Australian real estate — blending substance, style, and strategy in everything he does.