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Nov 3, 2025

EP 135 | Australia's #1 Buyer's Agent: What Separates The Top 1% From Everyone Else In Business

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Simon Cohen writes $10M+ in GCI annually and is currently negotiating what could be the 4th biggest residential deal in Australian history. He started during the GFC when everyone said it was impossible.

The difference between him and everyone else? He's not lazy.

Most people think success requires talent, connections, or luck. Simon's represented some of the world's most successful people - they have zero superpowers you don't have. The only difference is they refuse to be complacent.

The harsh truth: complacency and laziness are killing your business. Every day you're not innovating, pioneering, and doing better deals - you're going backwards.

We cover:

◼️ What actually separates the top 1% from everyone else (it's pathetically simple)

◼️ Why most people fail (and it's 100% in your control)

◼️ The "free work" strategy that built a $10M+ empire from nothing

◼️ How he saved clients $4.4M on an $8.8M property (while others made excuses)

◼️ What his wealthiest clients taught him about hunger and drive

◼️ Why starting during the worst time became his biggest advantage

If you're tired of making excuses and ready to see what top 1% producers actually do differently, this is for you.

The difference between him and everyone else? He's not lazy.

The harsh truth: complacency and laziness are killing your business. Every day you're not innovating, pioneering, and doing better deals - you're going backwards.

We cover:

◼️ What actually separates the top 1% from everyone else (it's pathetically simple)

◼️ Why most people fail (and it's 100% in your control)

◼️ The "free work" strategy that built a $10M+ empire from nothing

◼️ How he saved clients $4.4M on an $8.8M property (while others made excuses)

◼️ What his wealthiest clients taught him about hunger and drive

◼️ Why starting during the worst time became his biggest advantage

If you're tired of making excuses and ready to see what top 1% producers actually do differently, this is for you.

The difference between him and everyone else? He's not lazy.

The harsh truth: complacency and laziness are killing your business. Every day you're not innovating, pioneering, and doing better deals - you're going backwards.

We cover:

◼️ What actually separates the top 1% from everyone else (it's pathetically simple)

◼️ Why most people fail (and it's 100% in your control)

◼️ The "free work" strategy that built a $10M+ empire from nothing

◼️ How he saved clients $4.4M on an $8.8M property (while others made excuses)

◼️ What his wealthiest clients taught him about hunger and drive

◼️ Why starting during the worst time became his biggest advantage

If you're tired of making excuses and ready to see what top 1% producers actually do differently, this is for you.

The Blueprint Series EP 1: Building The Future of Bothsides ›

About this Guest

Simon Cohen

Simon Cohen is the Founder and Director of Cohen Handler, Australia’s largest residential buyer’s agency, with more than $10 billion in property purchases and offices across every major capital city.

Simon Cohen is the Founder and Director of Cohen Handler, Australia’s largest residential buyer’s agency, with more than $10 billion in property purchases and offices across every major capital city. A former top 3% sales agent at Ray White Double Bay, Simon identified a gap in the market and pioneered the modern buyer’s agent model in Australia. Known for his sharp negotiation skills, elite network, and role on Amazon Prime’s Luxe Listings Sydney, Simon has built a reputation as one of the country’s most trusted figures in prestige property — helping clients secure Australia’s most sought-after homes both on and off market.

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