EP 114 | Invisible Work, Explosive Growth: The Real Journey of Nick Georges and Wingman

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Description

What looks like overnight success is often decades in the making.

In this episode, we sit down with Nick Georges, Director of Growth at Wingman — a global enterprise now operating with over 1,000 staff less than two years after launch.

But this isn’t just a story about scaling fast. It’s about the 20+ years Nick spent laying the foundation through deep relationship-building, patience, and relentless service — before the opportunity for scale ever appeared.

We dive into:

- The invisible years that built the man before the brand

- How to scale a service business without breaking culture

- The emotional cost of switching from PAYG to true entrepreneurship

- The philosophy behind Phase 1 (Profit), P hase 2 (Scale), Phase 3 (Protect), and Phase 4 (Tech)

- What it takes to lead with vision in a market that only values speed

- This is a rare look into the mind of a relationship-driven operator turned global builder — and a reminder that the work you do before the spotlight matters more than the spotlight itself.

What looks like overnight success is often decades in the making.

In this episode, we sit down with Nick Georges, Director of Growth at Wingman — a global enterprise now operating with over 1,000 staff less than two years after launch.

We dive into:

- The invisible years that built the man before the brand

- How to scale a service business without breaking culture

- The emotional cost of switching from PAYG to true entrepreneurship

- The philosophy behind Phase 1 (Profit), P hase 2 (Scale), Phase 3 (Protect), and Phase 4 (Tech)

- What it takes to lead with vision in a market that only values speed

- This is a rare look into the mind of a relationship-driven operator turned global builder — and a reminder that the work you do before the spotlight matters more than the spotlight itself.

What looks like overnight success is often decades in the making.

In this episode, we sit down with Nick Georges, Director of Growth at Wingman — a global enterprise now operating with over 1,000 staff less than two years after launch.

We dive into:

- The invisible years that built the man before the brand

- How to scale a service business without breaking culture

- The emotional cost of switching from PAYG to true entrepreneurship

- The philosophy behind Phase 1 (Profit), P hase 2 (Scale), Phase 3 (Protect), and Phase 4 (Tech)

- What it takes to lead with vision in a market that only values speed

- This is a rare look into the mind of a relationship-driven operator turned global builder — and a reminder that the work you do before the spotlight matters more than the spotlight itself.

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About this Guest

Nick Georges

Director of Growth at Wingman

Nick Georges is the Director of Growth at Wingman, a global property management enterprise that’s expanded to over 1,000 staff in under two years. With more than two decades of industry experience — including senior leadership roles at Atlas by LJ Hooker, LJ Hooker, and Ray White — Nick’s story is one of long-term vision and deep relationship-building. His approach combines operational excellence with a people-first philosophy, proving that true scale is built on patience, trust, and relentless service.